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The choice of medium can make a difference, and better artistic quality enhances any communication. However, the most important quality is how relevant the message seems to be to the lives of its hearers. If a hearer (or reader or viewer) thinks the message can make an important difference in his life, he will make an effort to listen, even if the quality is poor. Conversely, if he thinks it says nothing personally relevant, he will ignore even the best presented message. This principle of personal relevance is critical to communication.
Wayne Dye expands upon his third condition for Scripture Engagement:
Accessible forms: People are able to read the Scriptures or hear them from others or by listening to electronic media.
The article describes different ways of making the Scriptures more accessible: storying, literacy, local performing and visual arts, audio recordings, cell phones and video.