Marketing and Distribution

Author: Abdu-Iisa

It has been amazing to see this calendar posted in the main markets of Northern Cameroon... We have found this tool an excellent method to get the Word of God out to the general populace.

A tool that has encouraged scripture engagement in Northern Cameroon has been a calendar that has both Arabic (Ajami) and Roman script dates. For each month there are culturally appropriate drawings and Bible verses written in the Ajami script.  [more...]

9 ideas for using digital audio players in Scripture Engagement
Author: Richard Margetts

"We know that just because someone has a printed Bible doesn’t mean they will use it. After the novelty has worn off, how can we encourage people to go on listening and engaging with God’s Word with their audio player?"

In recent years we’ve seen the launch of a number of multi-purpose digital audio players, designed for contexts without easy access to electricity: such as the MegaVoice Ambassador, the Saber, the Papyrus and the Audibible. They can contain hours of audio Scripture, songs, teaching, Bible stories, or whatever audio content you choose.

Suppose you had 10 of them, or 100, or 1,000? What would you do with them? Not only would you need to decide what to put on them, but you would also need to think about how people will get hold of them and put them to use.

This brief article describes 9 ideas for putting audio players to use, including listening groups, audio libraries, tools for pastors and evangelists, new communities and translation testing.  [more...]

Some implications of mobile phone technology for Scripture distribution
Author: Richard Margetts

"When it comes to audio and video products, the mobile phone can be an effective method of getting the Scriptures to people... who then pass them on to other people... who then pass them on to other people..."

This article discusses some of the implications of mobile phone technology for encouraging the sharing of audio/video Scripture products. Questions raised include:

  1. Who is your target audience?
  2. What are the best Scripture products for the phone?
  3. How will people get their first copy of the media files which they can then share with their friends?
  4. Are there any copyright issues involved?
  5. How could mobile phone technology become an obstacle to people engaging seriously with God’s Word?
  6. What are the most positive aspects of using mobile phones for Scripture distribution?
  [more...]
A Step-By-Step guide for using Wi-Fi media boxes at your event
Author: Martin Lange (2020)

“While stacks of the newly published Scriptures awaited eager buyers, those embracing the digital age were not forgotten. Five Wi-Fi hubs had been set up at various locations around the stadium. A large vinyl banner promoted the availability of a free Bible app and other Scripture resources for those who connected to these units.”

This step-by-step guide explores how to effectively share Scripture apps, videos, audio, images, and documents through the use of Wi-Fi hubs generically referred to as “Wi-Fi media boxes.” These units show up on a user’s device as a Wi-Fi network, but there is no actual Internet connection. Instead, the content offered is only what the owner has loaded into the memory of the unit.

Learning from past mistakes and omissions, the goal of this paper is to provide practical steps and ideas for using Wi-Fi media boxes to optimize opportunities for digital Scripture distribution at large community events such as Bible dedications.

The guide is available for download in English, Spanish and French.  [more...]

Publish early, publish small, publish often
Author: Eric Graham

Second Edition (2019)

"Publish early, publish little, publish often – enabling users to engage with the content in small quantities, hopefully on frequent occasions and with sustained interest."

This paper explores features of digital publishing and associated technology that are transforming approaches to Scripture translation and publication in minority languages. Understanding the nature and harnessing the potential of the small units of information that make up digital media products is a key theme. The paper recommends that digital publication starts at an early stage in a translation project, making small units of Scripture available to the language community in audio and text formats as they are translated. It explores the idea of iterative and incremental publishing as a Scripture engagement strategy.  [more...]

Author: Warren Glover

Arguments against a diglot version focus on matters of cost, production time, and difficulty, and bulkiness versus ease of handling. Arguments for the diglot are mostly in the area of factors which will promote the use of the publication.

The author discusses the benefits and problems of publishing local language translations alongside national language in a diglot format. Taking the example of the language he worked with, Glover explains the reason they decided to publish the New Testament as a diglot edition: to increase the acceptability and usefulness of the translation. He also mentions several disadvantages, such as increased costs and publication time, which in this specific situation were thought to be outweighed by the benefits.  [more...]

Author: Kermit Titrud

Then I asked them if they would prefer a diglot … even if the cost were double. They all answered yes.

Titrud presents substantial reasons why the Caluyanun New Testament of the Philippines was published as a diglot with a language of wider communication, Tagalog, and how the publication has been received. He encourages fellow Bible translators to consider the option of publishing Scriptures for minority language groups in a diglot form, believing the Caluyanun situation is not unique.   [more...]

Author: Harriet Hill

Not only do we not know about the state of Scripture Use in our projects, we often don’t even know how many New Testaments or Bibles have been sold.

In an effort to define progress and success in Scripture Use, Hill proposes both national and project level goals. She then addresses the specifics on how to carry them out in an effective and sensitive manner. An appendix containing a survey of questions to the point is offered.  [more...]

Author: Margaret Hill

When selling the NT or a Bible it helps to give with it something to encourage people to read portions each day. This might be a reading card for a year published by the Scripture Union (they have a special NT only one), or it could be a series of reading suggested by the local churches. Another popular possibility is a sheet of references dealing with specific problems, rather like the list found in a Gideon’s Bible.

In this article, Margaret Hill describes things you can do before, during and after a dedication event to promote Scripture engagement and use. These include competitions for choirs, Bible reading during the ceremony, providing how-to-read-the-Bible guides, promoting audio materials and running Scripture Use seminars.  [more...]