Radio

Radio by its nature crosses boundaries and barriers, penetrating to places which might be difficult to reach physically by a Bible storyer. Because the program is coming from a place remote from the listener there is a freedom to convey information which might stir up hostility if coming from a person present among the listeners.

In this practical article, the author describes how to develop Bible storying into radio programmes. Sections include:

1. A look at the nature and characteristics of radio as related to Bible Storying
2. A look at the characteristics of the radio audience as related to Bible Storying
3. A look at Bible Storying as it relates to radio as a medium to convey storying
4. A look at models of radio programs to use Bible Storying
5. Crafting the Bible Storying script for radio

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Pilot programs have clearly shown that extensive word and concept explanations are often needed if a non-Christian is to understand the written text as read on a cassette. The explanations will need to be provided in a format that is appropriate to both the medium and the listening context. It may be... a dramatic series of daily readings, presented in the context of a village family, and a narrator who will provide the necessary help with background information so that the listeners can place the text in its geographical and cultural context.

Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.

It is divided into three sections:

1. Foundational principles for use of media in church and mission – Biblical principles, communication models, research methods.
2. Selected media descriptions – chapters on television, radio, video, audio cassettes, print, film, music, painting & dance-drama, computers
3. Practical guidelines for media in church and mission – strategy, planning, production, testing, distribution, evaluation.

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The listener controls the radio. He can turn it on or off. That is why you not only need to acquire an audience, but also know how to maintain one. Radio is one-time communication. The message needs to be clear, simple and precise for a one-time hearing. Don’t be afraid to repeat the information in different ways.

There are increasing opportunities for Scripture to be broadcast on local radio stations. But how can we produce interesting programs that people will want to listen to and hence engage with God's Word?

This manual was developed to explain how to plan, present and produce radio programs.

The material presented here is basic and fundamental. It is designed to train indigenous speakers. It will teach them how to reach their people through the medium of radio. An experienced media trainer should present the material to them. Anything new can then be fully explained to the student.  [more...]

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