Here's an evaluation of the 2011 Biblefresh year in the UK, a nationwide campaign encouraging people to engage with the Bible:

"Biblefresh was a major initiative involving 120 partner organisations, a significant level of resources was invested in it, and its aims were ambitious. Therefore, it was deemed essential that there was a rigorously evaluated. The evaluation was conducted by Theos Think Tank and highly commends the initiative. Biblefresh successfully enabled a wide range of churches, agencies, organisations and colleges to focus on the Bible. Individuals felt that Biblefresh increased their enthusiasm for, and confidence in, the Bible. The report also highlights lessons that can be learnt for the future and reminds us that when it comes to engaging people with the Bible, there is still a lot more work to be done." (EA, 2012)

On the Evangelical Alliance website you'll find a 43-page evaluation report together with videos of partners talking about what they learned from the year.