From the Bible Society in New Zealand:
According to Bible Society research undertaken in New Zealand, 68% of all New Zealanders own a Bible, and yet only 23% of Bible owners pick it up and have a read at least once a month.
The research shows that 7% of Bible owners read it daily while 9% read it weekly. The survey also revealed that 46% of New Zealanders describe themselves as Christian. Among Christians, only 11% read the Bible daily and 13% read it weekly.
This research was carried out last year. It includes a list of reasons - cultural and personal - why people are not engaging with Scripture. Read the full report here.