Taylor University (a Christian university in Indiana, USA) has created a Center for Scripture Engagement.
The reasons given are: (1) because Scripture Engagement is on the cutting edge of evangelism, (2) because engaging with Scripture is the catalyst for transformational discipleship and (3) because a new vision of the power of Scripture is urgently needed.
The Center defines "Scripture engagement" as follows:
Scripture engagement is interaction with the biblical text in a way that provides sufficient opportunity for the text to speak for itself by the power of the Holy Spirit, enabling readers and listeners to hear the voice of God and discover for themselves the unique claim Jesus Christ is making upon them.
On the website, you can view findings from The Christian Identity & Scripture Engagement research project, where 592 university students were surveyed in 2011 on aspects of their Christian lives, including the spiritual disciplines and the role of the Bible.