"The Bible has yet to beat the perception of being a dusty old rule book among millennials largely because to substantiate relevance and garner interest, the text first must be read... The message of the Bible is unchanging, but how we deliver that message not only can change, but must."

Lamar Vest discusses some of the strategies the American Bible Society is using to encourage the millennial generation to engage with the Scriptures, including creative delivery methods and "new tools that put the user in the driver's seat of their Bible experience".